• 27/03/18

    Instagram Shopping: the What, the How, and the Why

    As the second largest social networking platform, Instagram has become a powerful source of mobile discovery and a point of connection between users and brands across the world. “With 80% of people following a business account and a global community of over 600M,” it has long represented an opportunity for consumer brands to not only reach a highly engaged audience but also influence them in their buying decisions. Even though 60% of users discover new products through the platform until just recently, there was no direct link between the point of discovery to the purchase of a product. The buyer’s journey was complicated, with too many steps between that finding to the actual acquisition, which, in turn, hindered the majority of conversions.
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    Instagram Shopping: the What, the How, and the Why
  • 20/03/18

    Social Listening: What It Is Good For

    When addressing growth through social media, most brands understand the importance of curating relevant content to generate engagement and drive conversions. A successful social strategy relies on reaching the right audience at the right time with the right message and building posts that compel prospective consumers to interact with your brand is a crucial part of that process. But it’s not the only piece of the strategy.
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    Social Listening: What It Is Good For
  • 13/03/18

    Our Tops Insights for SXSW 2018

    With its timely precision in addressing creative innovation on worldwide matters, South by Southwest is the number one destination for professionals of a range of industries ready to discover “what’s next.” The event brings together interactive media, film, music, culture, and tech sectors to tackle the current breakthroughs in creativity that will shape the market for the next two to five years. As thousands of people flock to Austin for ten days of non-stop enlightenment, inspiration, and networking, marketers can expect new tools and trends for the future of communication. Here are our top bets for this year’s SXSW:
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    Our Tops Insights for SXSW 2018
  • 06/03/18

    5 Tips on Getting the Best Out of The Instagram Algorithm

    Facebook’s recent algorithm change, which now favors quality content that generates meaningful interactions, sparked the discussion on whether Instagram would also see a hefty update in its formula. Although Instagram has not revealed the secret to its algorithm, we know by now that there have been changes to it in 2018. In fact, Instagram does seem to have adjusted its algorithm to reflect Facebook’s initiative to creating more relevant engagement.
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    5 Tips on Getting the Best Out of The Instagram Algorithm