We are proud to announce that we have been awarded the 24th Annual Communicator Award of Distinction in the Commercial Campaign category for our nationwide Reflections Campaign for 4Kscore.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
The Reflections Campaign was created in order to encourage men to get their prostate biopsies done using 4K Score ‒the new non-invasive prostate cancer screening test that utilizes a simple blood test to detect elevated PSA (prostate-specific antigen) levels in men.
“The idea of a man, in his head, playing a game of pros and cons resonated with us. We knew this wasn’t an open conversation most men were willing to have with anyone,” said Benjamin Linero, Creative Director of BENAMOR.
Dr. Phillip Frost, M.D., CEO and Chairman of OPKO Health, creators of 4KScore, said, “BENAMOR did an effective job of communicating the worry men feel about prostate cancer, the potential of undergoing a prostate biopsy and how the OPKO Health 4Kscore Test can help bring clarity to their decision making. They developed and executed a message that resonated strongly with men and we could not be happier with the results.”