23/08/18
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A form of marketing where a focus is placed on the relationship between a brand and an influencer, in order to target a specific audience. The influencers have generated loyalty and trust among their followers, which allows them to promote the brand’s services and products through social media platforms, like YouTube or Instagram.
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26/06/18We are proud to announce that we have been awarded the 24th Annual Communicator Award of Distinction in the Commercial Campaign category for our nationwide Reflections Campaign for 4Kscore.Continue reading
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27/03/18As the second largest social networking platform, Instagram has become a powerful source of mobile discovery and a point of connection between users and brands across the world. “With 80% of people following a business account and a global community of over 600M,” it has long represented an opportunity for consumer brands to not only reach a highly engaged audience but also influence them in their buying decisions. Even though 60% of users discover new products through the platform until just recently, there was no direct link between the point of discovery to the purchase of a product. The buyer’s journey was complicated, with too many steps between that finding to the actual acquisition, which, in turn, hindered the majority of conversions.Continue reading
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20/03/18When addressing growth through social media, most brands understand the importance of curating relevant content to generate engagement and drive conversions. A successful social strategy relies on reaching the right audience at the right time with the right message and building posts that compel prospective consumers to interact with your brand is a crucial part of that process. But it’s not the only piece of the strategy.Continue reading
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13/03/18With its timely precision in addressing creative innovation on worldwide matters, South by Southwest is the number one destination for professionals of a range of industries ready to discover “what’s next.” The event brings together interactive media, film, music, culture, and tech sectors to tackle the current breakthroughs in creativity that will shape the market for the next two to five years. As thousands of people flock to Austin for ten days of non-stop enlightenment, inspiration, and networking, marketers can expect new tools and trends for the future of communication. Here are our top bets for this year’s SXSW:Continue reading
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06/03/18Facebook’s recent algorithm change, which now favors quality content that generates meaningful interactions, sparked the discussion on whether Instagram would also see a hefty update in its formula. Although Instagram has not revealed the secret to its algorithm, we know by now that there have been changes to it in 2018. In fact, Instagram does seem to have adjusted its algorithm to reflect Facebook’s initiative to creating more relevant engagement.Continue reading
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02/02/18
It’s 2018 and Artificial Intelligence is no longer a futuristic and somewhat terrifying concept: it’s a reality, and it’s trending. Within the past 5 years, AI has invaded the marketing scene and is helping businesses streamline, automate, and measure tasks for a more efficient workflow.
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06/10/17
Two thousand and eighteen is a year of unprecedented possibilities, with businesses implementing virtual reality in their promotional efforts and extending their brand’s presence to in-house products, such as Amazon’s Alexa.
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01/09/17
Change is constant. This is especially true in the marketing industry, where new technologies, tools, and trends evolve every day.
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30/11/17
More than just a buzz-word and a market trend, content marketing is a crucial aspect of any successful marketing and branding strategy. But why?
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