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Banyan Health Systems has been serving our community since 1970 by providing primary and behavioral health services to over 17,000 patients each year. Our 12 service centers, across Miami-Dade and Broward counties, are managed by passionate and dedicated healthcare experts who are entrusted with the task of improving the quality of life for members of the community-at-large.

OBJECTIVE

Build a brand that communicates the Banyan Health Systems mission which is to Combine the best of prevention, disease control, consumer education, research, and evidence-based clinical services across the historically separate disciplines of behavioral and physical healthcare, bridging the gap by offering fully integrated care.

SCOPE OF WORK

Brand Development: Logo / Identity

Website Design & Development

Marketing Collateral (print/digital)

Social Media Profile design

All production & Execution

TARGET MARKETS

Patients : Male 33% & Female 66%  from Ages Ranging 20 – 60

Partners: Private Corporations & Donors, Foundations, Healthcare Professionals

Geographic Area: Greater Miami & Fort Lauderdale

MARKET FUTURE

As the majority of Banyan Health’s patients use Medicare and are considered elderly, their services are projected to increase along with the age of the average U.S population. Miami-Dade has a higher percentage of children in poverty, violent crime, and greater income inequality, compared to the rest of the state and the nation as a whole.

Access to health care is one of the most significant issues, along with access to primary care and dental. Other low rated topics were low access to transportation for medical apps., providers who accept Medicare/aid and mental health.

SCOPE OF WORK

Brand Development: Logo / Identity

Website Design & Development

Marketing Collateral (print/digital)

Social Media Profile design

All production & Execution

TARGET MARKETS

Patients : Male 33% & Female 66%  from Ages Ranging 20 – 60

Partners: Private Corporations & Donors, Foundations, Healthcare Professionals

Geographic Area: Greater Miami & Fort Lauderdale

MARKET FUTURE

As the majority of Banyan Health’s patients use Medicare and are considered elderly, their services are projected to increase along with the age of the average U.S population. Miami-Dade has a higher percentage of children in poverty, violent crime, and greater income inequality, compared to the rest of the state and the nation as a whole.

Access to health care is one of the most significant issues, along with access to primary care and dental. Other low rated topics were low access to transportation for medical apps., providers who accept Medicare/aid and mental health.

THE BANYAN TREE

Sprouts for hundreds of years with the help of its upside down roots providing support to its growing branches expanding over a thousand feet and aging over 350 years deeming it the tree of immortality.

 

THE CONNECTION

As Banyan Health Systems moves to offer fully integrated care, each patient is treated as a Banyan Tree, supporting their growth along the way, to reach a healthy state for both their mind and body.

liogos

BANYAN HEALTH’S MARKET POSITION

SUPPORTING YOUR GROWTH BY WORKING TOGETHER TO CARE FOR THE WHOLE YOU.